Fuel your founders

Our mission is to fuel entrepreneurs to be their best, most effective high-performing selves.

To be an effective entrepreneur – one that can confidently survive a pivot, lead a team, and manage stakeholders – we need to be effective and resilient leaders. Yet, we’re not born like that. It is a personal skill-set that needs to be honed and practised. Big corporate firms have invested in these skills in senior leaders for decades, but in our riskier, JFDI environments it gets forgotten. This doesn’t deliver optimum performance for anyone. That’s what we are here to change.
We partner with accelerators, incubators, VCs and teams that believe in supporting the whole founder for sustainable business growth. With our training and coaching we help build more resilient and emotionally-intelligent leaders who are armed for the future and ultimately healthier too. If this sounds valuable to you and your cohort let’s chat about what a solution could look like for you.

As featured by

The 2019 Entrepreneur Pressure & Wellbeing Study

As seen in The Sunday Times and Courier, founders…

say running a business has affected their mental health 0
say running a business has affected their physical health 0
say running a business is lonely 0
are struggling with their sleep 0
Get the full report
The results of the first ever study of founder wellbeing and performance are in, but with more than 4 million founders across the world, we are only just beginning to understand what fuels founders to achieve their best and perform at their peak.
Want in? Dive into the report and see what we can all do to fuel founders together.

Driven by the data

Understand the strengths and wellbeing of your founders and see the positive development of your cohort over time.

Fuelling founders to be their best, most high-performing selves requires a multi-dimensional perspective. We take the heavy-lifting out of that with our founder performance model. By working to understand your founders we can design the optimum solution for you that will help your founder cohort develop and shine.
Get in touch to chat about our founder-performance solution design.

This has really enabled me to step back and see how to get the best out of my team

This has transformed how I think about my time and focus

Having other founders who've been there. Priceless

About Founder Training

Our training is designed to develop self-awareness and leadership skills in an interactive way so that entrepreneurs can get the best out of themselves, and those around them, in order to thrive, not just survive, as founders. We have a whole range of training options, from event talks, to workshops to complete courses.
Our practical, action-oriented training focuses on the complex and often multifaceted soft-skills we need to thrive in a practical positive way:

Motivation & the role of purpose and goal setting;

Productivity and effectiveness in the digitally connected world;

The science behind performance and how to perform under pressure;

Understanding personality types & team understanding;

Unlocking effective communication and Influencing others;

Failure and how we can bounce forward with a positive perspective;

Coaching skills to get the best out of yourself and others.

About founder group coaching

Our action-oriented founder circles can be run for your entrepreneurs to fuel their resilience and performance. Circles facilitate problem-solving at pace between a trusted group of founders. Meeting every month in a confidential setting with a coach we focus on learning, decision-making and problem-solving, allowing everyone to rise above the urgent, and focus on the important, whilst honing their skill-set.

peers + coach = problems solved

Make faster more informed decisions with the advice and experience of your peers

Crack current challenges by bouncing ideas off the group and coaching each other

Keep high-level goals in focus without getting bogged down in the day-to-day

Build momentum with ideas and goals translated into actionable, accountable steps

Improve personal performance with game-changing leadership and development tools

Help fellow founders land on their “ah-ha” moments by sharing knowledge and encouragement

Interested in performance coaching and wellbeing training for your entrepreneurs?

We love working with teams that support our mission.

Get in touch here to get the ball rolling


Are you an entrepreneur looking to join other founders in our coached peer-Circles?

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with insight and data-driven wisdom on founder fuel.